We take calculated risks to increase the chances of big wins

We give innovations real market conditions for experimentation

We value human talent as the most valuable asset of the innovation ecosystem

We measure progress through consistency in action and tangible results

We accept different points of view as opportunities to learn from others

We invest in local innovations with the future in mind

We act with openness and trust by sharing a common vision

We embrace new technologies as innovation accelerators

We give back to those who have helped us grow